Tuesday, November 1, 2011

Paul Zak: Trust, morality - and oxytocin


Filmed Jul 2011; Posted Nov 2011 on TED
Where does morality come from -- physically, in the brain? In this talk neuroeconomist Paul Zak shows why he believes oxytocin (he calls it "the moral molecule") is responsible for trust, empathy, and other feelings that help build a stable society.

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