From Wired Science:
If you liked the witch trial scene in Monty Python and the Holy Grail, this hilarious commercial will be right up your alley.
It tells the story of an Alchemist's apprentice who is accused of witchcraft after showing her amazing thin layer chromatography instrument to a bunch of ignorant locals.
The film gets off to a slow start, but the dry setup leads into a mixture of parody and shameless promotion that makes for some great laughs.
Several lab supply companies have embraced viral ads lately, Analtech has done a great job keeping that trend alive.